SEIU
Fight for $15
Digital content for SEIU's national Fight for $15 minimum-wage campaign.
Full portfolio · 2014 → today
Campaigns, content, characters, recognition, and products—organized by what the work did, not by what year it happened.
Community & Campaigns
04 projectsSEIU
Digital content for SEIU's national Fight for $15 minimum-wage campaign.
SEIU Local 721
Convention coverage and member stories for SEIU Local 721 in Riverside.
SEIU
A documentary short about a Latina SEIU worker who, after years of organizing, brought her U.S.-citizen children to the polls for the first time.
Kid Governor campaign
A kid-led video campaign for early-childhood investment and family childcare policy.
Brand
05 projectsAT&T
A first-person video for AT&T's launch of unlimited calling and texting to Mexico — calling grandma in Durango, unboxing a phone for her, trying to get her on Facebook ("El Feis").
Jarritos USA
Brand storytelling for the Mexican soda — campaign concepting tuned to a U.S. Latino audience that grew up with the bottle.
Absolut Vodka
Production support on an Absolut campaign run targeting U.S. Latino markets.
Clamato
Pre-production budgeting and coordination for a Clamato campaign run.
Estrella Jalisco
Promotional content for Estrella Jalisco — Mexican lager brand work for the U.S. market.
Digital Network
03 projectsMiTú, Inc.
Multi-year content strategy and production for MiTú, the largest U.S. Latino digital network.
Being Latino
Distribution partnership with Being Latino — the studio's branded and sponsored work routinely landed on their YouTube and social channels.
Hispanicize
Speaker and documentarian at Hispanicize 2017 — the largest U.S. Latino digital and influencer conference.
Original IP
02 projectsOrange Creative Studio (original IP)
The studio's flagship original character — a working-class Mexican-American everyman whose sketches and rants ran across the studio's own channels and social, and whose creative IP later became digito-project.
Eddie Garcia / Orange Creative Studio
A creator-led video series for sketches, interviews, explainers, travel, and Mexican-American stories made for online audiences.
Recognition
03 projectsYouTube / Google
Selected for YouTube's NextUp program — Google's invite-only intensive for emerging creators, with production resources and channel-growth coaching.
Selected as a Google NextGen Policy Leader — a recognition program identifying emerging voices at the intersection of technology and public policy.
Hispanicize
Named Hispanicize Facebook Creator of the Year in 2017 for creator-led digital storytelling.
Products
02 projects